The Vlocity Brand
The Industry Leader in Digital and Omnichannel Cloud Transformation.
Vlocity Branding Guidelines are intended to help build Vlocity into a unique and strong brand and to clarify brand protection responsibilities. Please review this page to ensure that your materials are aligned with Vlocity's messaging and branding. If you have any questions, requests, suggestions or concerns please Contact Us via the form below and we will get back to you quickly.
The best customer experiences are both omnichannel and industry-specific. Vlocity brings these experiences to enterprises and their customers worldwide.
In order to ensure clear reproduction and legibility, the non-tagline version of the logo must be the default when the logo is sized to 2.25 in (57 mm) for horizontal lockup and 1.5 in (38 mm) vertical lockup or less.
Always work with Vlocity Marketing to create branded promotional items (swag).
2.25” (57mm) width with tagline
1” width with no tagline
1.5” (38mm) width with tagline
0.5” width with no tagline
This section covers appropriate use and selection of color for any design project, both internal and external. By following these simple guidelines you can ensure that the materials you produce fit with the Vlocity design environment and are representative of our brand.
Vlocity primary colors serve as a foundational palette that works universally across all of Vlocity. Blue and grey are not only the colors of our logo but should be used extensively for large areas of color including booth properties, presentations, collateral and the website. Consistent use of these colors is vital in establishing clear and powerful brand distinction.
When people see blue and grey, we want them to think Vlocity.
|Vlocity - Primary Blue||313U||95C 29M 20Y 0K||0R 138G 179B||008AB3|
|Vlocity - Primary Gray||426U||58C 51M 51Y 19K||104R 103G 102B||686766|
The colors in our secondary palette were chosen to complement our primary palette of blue and grey, providing the additional range to the brand experience. The secondary palette colors work well as accent colors or as subtle backgrounds behind typography or graphics. The darker blue may be used behind light-colored typography are the reversed industry icons. The light grey complements all colors. Screens or tints of the secondary colors may be used to achieve the desired effect but should be used cautiously, as screening certain colors may result in undesirable pastels.
|Secondary Dark||302C||100C 74M 40Y 32K||0R 58G 92B||003A5C|
|Secondary Light||422C||40C 32M 32Y 0K||159R 161G 161B||9FA1A1|
Industry Color Palette
We have assigned colors to each of our industries with a goal of creating differentiation to each target audience. These industry colors should always be accompanied in some way by our corporate master logo and the primary Vlocity blue color. The secondary palette complements all of the industry colors as well.
Industry colors should be used for the website, collateral, icons and in presentations.
|Communications & Media||1655 CP||0C 66M 95Y 0K||246R 120G 40B||F67828|
|Government||7692C||100C 69M 24Y 7K||0R 84G 134B||005486|
|Insurance & Financial Services||363C||72C 21M 100Y 5K||85R 148G 59B||55943B|
|Health||1797C||12C 95M 84Y 2K||208R 50G 54B||D03238|
|Energy & Utilities||1225 UP||0C 19M 79Y 0K||255R 206G 81B||FFCE51|
|Vella||305 C||61C 0M 0Y 0K||66R 199G 243B||42c7f3|
In selecting our corporate typeface, we’ve made choices that best represent a modern and compelling technology company. This section describes the corporate typefaces and usage for online and offline communications as well as within the product.
Vlocity's image branding priority and preference is to show real Vlocity Customers using authentic Vlocity software. All attempts should be made to leverage existing, approved image assets that fit these criteria. Images such as the examples below can be requested using the contact form above.
If specific customer imagery is not available and stock imagery is required, only Vlocity Marketing approved imagery can be used. You may search for appropriate images on Adobe Stock and submit your request review and approval from Vlocity Creative via the contact form above. Please include the asset reference number and use-case justification.
Images should represent Vlocity as a brand. Deep industry expertise, modern, digital, superior customer experiences. Images should feature natural lighting that accents relaxed interaction between the subjects and their setting. Imagery should be tightly-framed when describing the user experience or product benefits, focusing on the technology. When using imagery that features people, make every attempt to feature real customers from diverse ethnic backgrounds. Use images that highlight the industry with archetypal objects and natural settings. Focus on real, natural, in the moment behavior with natural lighting and appropriate framing. Vlocity product in devices should be featured in natural professional business scenarios and highlight the quality of the product. No real customer data should ever appear in product imagery.