Vlocity Branding Guidelines

Thumbnails Logos Icons Clear Space Colors Typography Images

The Vlocity Brand

The Industry Leader in Digital and Omnichannel Cloud Transformation.

Vlocity Branding Guidelines are intended to help build Vlocity into a unique and strong brand and to clarify brand protection responsibilities. Please review this page to ensure that your materials are aligned with Vlocity's messaging and branding. If you have any questions, requests, suggestions or concerns please Contact Us via the form below and we will get back to you quickly.

Rip Gerber

Ethan Duff

Thumbnails

The best customer experiences are both omnichannel and industry-specific. Vlocity brings these experiences to enterprises and their customers worldwide.

Corporate Boilerplate

Vlocity, a Forbes Cloud 100 company and strategic Salesforce ISV, delivers industry-specific cloud and mobile software that embed digital, omnichannel processes for customer-centric industries. Built in partnership with Salesforce, the world's #1 CRM company, Vlocity is one of Salesforce's fastest growing partners. Vlocity Industry Cloud Apps embed industry-specific functionality, best practices and business processes for the Communications & Media, Insurance & Financial Services, Health Insurance, Energy & Utilities and Public Sector industries. Vlocity enables companies to achieve faster business agility and time to value from the cloud across digital and traditional channels. Learn more at www.vlocity.com and follow us at @vlocity.

Overviews

25-Word Overview

Vlocity, a Forbes 100 cloud company and strategic Salesforce ISV, delivers industry-specific cloud and mobile software that embeds digital, omnichannel processes for customer-centric industries.

50-Word Overview

Vlocity, a Forbes Cloud 100 company, delivers industry-specific cloud and mobile software that embed digital, omnichannel processes for Communications & Media, Insurance & Financial Services, Health Insurance, Energy & Utilities and Public Sector industries. Built in partnership with Salesforce, the world's #1 CRM company. Learn more at vlocity.com and follow @vlocity.

Communications & Media

Vlocity Communications & Media is a modern suite of cloud-native BSS applications built natively on the Salesforce Customer Success Platform for communications service providers and digital media companies.  Vlocity Communications & Media includes comprehensive product catalog, CPQ (configure-price-quote), contract management, order management, billing inquiry management and retail clienteling functionality, and a growing online library of pre-built business processes, product models, UI templates and integration accelerators based on industry best practices. Vlocity Communications & Media conforms to TM Forum industry standards, and integrates flexibly with third-party systems through pre-built APIs and web services. For more information on Vlocity Communications & Media, visit communications.vlocity.com and follow us at @vlocity.

Insurance & Financial Services

Vlocity Insurance and Financial Services apps are a modern, enterprise-scale suite of omnichannel solutions which power business processes for producers, brokers, channel managers, contact centers, and consumers on top of the Salesforce platform.  Designed for Property and Casualty, Life and Annuities, Employee Benefits, and Specialty Lines of business, Vlocity provides guided, digital interfaces for processes across the customer journey, including quoting and applications, service, account management, renewals and claims. These processes can be configured without code and deployed to any device or channel and integrate seamlessly with back-office and third-party systems.  Vlocity is a member of ACORD.  For more information on Vlocity Insurance & Financial Services, visit insurance.vlocity.com and follow us at @vlocity.

Health Insurance

Vlocity Health Insurance Cloud is a modern, enterprise-scale front and middle office suite of apps designed for every line of business in the payer ecosystem including Individual (ACA), Small Group, Large Group, Medicare, and Medicaid. Vlocity Health Insurance takes advantage of the capabilities of the Salesforce Platform to enable payers to transform their core operations and customer engagements including sales channel and provider network management, product and rating management, quote-to-card, member enrollment and group setup, renewals, contact center, and dynamic digital portals – all with clicks instead of code. For more information on Vlocity Health Insurance, visit health-insurance.vlocity.com and follow us at @vlocity.

Energy & Utilities

Vlocity Energy & Utilities includes comprehensive enterprise product catalog, CPQ (configure-price-quote), contract management, order management and retail store functionality, and a comprehensive online library of pre-built sales, marketing, service and billing inquiry management processes based on industry best practices. Engineered specifically for energy and utilities service providers, Vlocity Energy Cloud integrates flexibly with third-party systems through pre-built APIs and web services. For more information on Vlocity Energy & Utilities, visit energy.vlocity.com and follow us at @vlocity.

Public Sector

Vlocity Public Sector delivers award-winning modern solutions for government agencies to manage their interactions with the people they serve. Vlocity helps government contact center agents, case managers, and administrators of housing and human services programs be more efficient with easy-to-use applications that are 100% additive to Salesforce Service Cloud and Community Cloud. Vlocity Public Sector apps help manage complex, long-term interactions with people receiving social assistance. For more information on Vlocity Public Sector, visit public-sector.vlocity.com and follow us at @vlocity.

Digital Interaction Platform

The Vlocity Digital Interaction Platform is a set of services, components, and data model objects that enable Vlocity Industry Cloud Apps, such as: householding and the Vlocity relationship graph, state models to manage embedded industry-specific business processes; activity plans and timelines; application scoring and assessment; and industry-specific data visualization. For more information on the Vlocity Digital Interaction Platform, visit platform.vlocity.com and follow us at @vlocity.

Logos

Logos are a critical aspect of business marketing. As the company’s major graphical representation, the Vlocity logo anchors our company’s brand and becomes the single most visible manifestation of our company.

This section provides the usage guidelines for the Vlocity logo. Always use as shown with the trademark symbol on the logo.

The Vlocity logo may be featured without the tagline, so long as there is accompanying messaging that outlines Vlocity's "Industry-specific" focus (see Thumbnails section above). If the logo is isolated without an opportunity for messaging, please make every attempt to use the version of our logo with the tagline.

Master Logo

Horizontal

Horizontal

The Horizontal Logo should be the primary logo that represents Vlocity in messaging and communications.

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Vertical

Vertical

The Vertical Logo can be used if spacing and design balance does not permit the use of the Horizontal Logo.

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Master Logo Variations

Horizontal

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Horizontal Reverse

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Vertical

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Vertical Reverse

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Horizontal (tagline)

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Horizontal Reverse (tagline)

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Vertical (tagline)

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Vertical Reverse (tagline)

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Clearspace

Measurement The clearspace measurement is taken from the thunderbolt of the mark.

Horizontal - Online

The logo should be used with the clear space defined as the width of one thunderbolt. No other elements should be placed within the clear space.

Vertical Online

Although maintaining a clear space equal to the full height of the thunderbolt  is always preferable, 1/2 of thunderbolt is acceptable for tight online executions.

Horizontal Print

The logo should be used with the clear space defined as the width of one thunderbolt. No other elements should be placed within the clear space.

Vertical - Print

The logo should be used with the clear space defined as the width of one thunderbolt. No other elements should be placed within the clear space.

Minimums

In order to ensure clear reproduction and legibility, the non-tagline version of the logo must be the default when the logo is sized to 2.25 in (57 mm) for horizontal lockup and 1.5 in (38 mm) vertical lockup or less.

Always work with Vlocity Marketing to create branded promotional items (swag).

2.25” (57mm) width with tagline
2.25” (57mm) width with tagline
1” width with no tagline
1” width with no tagline
1.5” (38mm) width with tagline
1.5” (38mm) width with tagline
0.5” width with no tagline
0.5” width with no tagline

Industry Cloud Icons

Industry icons have been created to represent the Vlocity industries and adopt the industry colors. The industry icons are designed to be used on the website, collateral, booth properties and corporate level presentations.

The industry icons help to identify and feature the Vlocity industry brands. As the industry's major graphical representation, the industry icons anchor the industry's brand and becomes the single most visible manifestation of the industry within the target market.

This section provides the usage guidelines for the Vlocity industry icons. Our industry icons and industry names are an integral part of the vertical's identity. Wherever the industry icons are displayed, the Vlocity master corporate logo must be visible to establish the connection to the corporate brand. For example, if you are using the industry icons on a PowerPoint slide. The Vlocity corporate master logo must be displayed on the same slide.

Industry Cloud Icon Variations

Communications
& Media

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Communications
& Media Reversed

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Insurance & Financial Services

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Insurance & Financial
Services Reversed

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Health
Insurance

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Health Insurance
Reversed

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Public
Sector

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Public Sector
Reversed

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Energy
& Utilities

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Energy &
Utilities Reversed

Download

Dental
Insurance

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Dental Insurance
Reversed

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Digital Interaction
Platform

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Digital Interaction
Platform Reversed

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Vlocity
OmniScript™

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Vlocity OmniScript™
Reversed

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Vlocity
DataRaptor™

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Vlocity DataRaptor™
Reversed

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Vella
Virtual Agent

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Vella
Reversed

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Colors

This section covers appropriate use and selection of color for any design project, both internal and external. By following these simple guidelines you can ensure that the materials you produce fit with the Vlocity design environment and are representative of our brand. 

Primary Palette

Vlocity primary colors serve as a foundational palette that works universally across all of Vlocity. Blue and grey are not only the colors of our logo but should be used extensively for large areas of color including booth properties, presentations, collateral and the website. Consistent use of these colors is vital in establishing clear and powerful brand distinction.

When people see blue and grey, we want them to think Vlocity.

  PMS CMYK RGB HEX
Vlocity - Primary Blue 313U 95C 29M 20Y 0K 0R 138G 179B 008AB3
Vlocity - Primary Gray 426U 58C 51M 51Y 19K 104R 103G 102B 686766

Secondary Palette

The colors in our secondary palette were chosen to complement our primary palette of blue and grey, providing the additional range to the brand experience. The secondary palette colors work well as accent colors or as subtle backgrounds behind typography or graphics. The darker blue may be used behind light-colored typography are the reversed industry icons. The light grey complements all colors. Screens or tints of the secondary colors may be used to achieve the desired effect but should be used cautiously, as screening certain colors may result in undesirable pastels.

  PMS CMYK RGB HEX
Secondary Dark 302C 100C 74M 40Y 32K 0R 58G 92B 003A5C
Secondary Light 422C 40C 32M 32Y 0K 159R 161G 161B 9FA1A1

Industry Color Palette

We have assigned colors to each of our industries with a goal of creating differentiation to each target audience. These industry colors should always be accompanied in some way by our corporate master logo and the primary Vlocity blue color. The secondary palette complements all of the industry colors as well.

Industry colors should be used for the website, collateral, icons and in presentations.

  PMS CMYK RGB HEX
Communications & Media 1655 CP 0C 66M 95Y 0K 246R 120G 40B F67828
Public Sector 7692C 100C 69M 24Y 7K 0R 84G 134B 005486
Insurance & Financial Services 363C 72C 21M 100Y 5K 85R 148G 59B 55943B
Health Insurance 1797C 12C 95M 84Y 2K 208R 50G 54B D03238
Energy & Utilities 1225 UP 0C 19M 79Y 0K 255R 206G 81B FFCE51
Vella 305 C 61C 0M 0Y 0K 66R 199G 243B 42c7f3

Typography

In selecting our corporate typeface, we’ve made choices that best represent a modern and compelling technology company. This section describes the corporate typefaces and usage for online and offline communications as well as within the product. 

Primary Typography - Proxima Nova

Proxima Nova is the primary typeface for Vlocity. Proxima Nova is a hybrid combining humanistic proportions with a somewhat geometric appearance. The legibility lends itself to a large variety of applications. Used for digital, print collateral and Vlocity Mobile App.

Desktop Typography - Arial

For programs like MS PowerPoint and MS Word, use Arial. Arial is a universal modern font standard on most operating systems. There are two weights—regular and bold, and true italics for both. Please do not use Arial and Proxima Nova in the same document. When creating heavy financial documentation, spreadsheets or numbers, please also use Arial.

Partner Typography – Salesforce Sans

In some scenarios, you will be confronted with a Partner or Customer's proprietary font (such as Salesforce Sans). This will most likely be in scenarios with MS PowerPoint or Word. Please be sure that you have updated your office applications to the latest versions so the embedded font functionality can be leveraged. Office for Mac now supports embedded fonts.

Images

Vlocity's image branding priority and preference is to show real Vlocity Customers using authentic Vlocity software. All attempts should be made to leverage existing, approved image assets that fit these criteria. Images such as the examples below can be requested using the contact form above.

If specific customer imagery is not available and stock imagery is required, only Vlocity Marketing approved imagery can be used. You may search for appropriate images on Adobe Stock and submit your request review and approval from Vlocity Creative via the contact form above. Please include the asset reference number and use-case justification.

Images should represent Vlocity as a brand. Deep industry expertise, modern, digital, superior customer experiences. Images should feature natural lighting that accents relaxed interaction between the subjects and their setting. Imagery should be tightly-framed when describing the user experience or product benefits, focusing on the technology. When using imagery that features people, make every attempt to feature real customers from diverse ethnic backgrounds. Use images that highlight the industry with archetypal objects and natural settings. Focus on real, natural, in the moment behavior with natural lighting and appropriate framing. Vlocity product in devices should be featured in natural professional business scenarios and highlight the quality of the product. No real customer data should ever appear in product imagery. 

Customer with Vlocity Software
Customer with Vlocity Software
Professional Interacting with Device
Professional Interacting with Device
Industry Imagery
Industry Imagery
Product in Devices
Product in Devices