Vlocity Launches Industry-Specific Cloud Software for Media & Entertainment Companies
Industry Cloud Leader Hires Media Executive Christopher S. Dean; Sixth Vlocity Industry Vertical to Power Digital Transformation to Improve Omnichannel Subscriber Experience and Service Delivery
From Press Release
SAN FRANCISCO — September 5, 2019 – Vlocity, Inc., a leading provider of industry-specific cloud software, today announced a new software suite to help media and entertainment companies quickly launch new products and improve customer experiences in an omnichannel and digital world. The new suite – Vlocity Media & Entertainment – is custom-built to manage industry-specific processes and is built on the Salesforce Platform.
Vlocity also announced that it has hired Christopher S. Dean, formerly of Swrve Mobile, Urban Airship (now Airship), and Skype, to lead the new industry vertical and serve Vlocity Media & Entertainment customers including Cox Communications, Globo, Sky Italia, and Sky Germany.
New Media & Entertainment Applications from Vlocity, Available on the Salesforce AppExchange
Vlocity customers and partners can look forward to new, innovative industry-specific products and solutions built on the Salesforce Platform, enabling agile development, speed to market, and lower TCO for media and entertainment companies. Solutions include:
GoMedia™ Subscriber: Grow revenue through an industry-specific subscriber management solution. Quickly launch new media products across lines of business while handling peak B2C transaction volumes and B2B sales complexity.
GoMedia™ OTT Streaming: Deliver a greenfield subscriber management solution to enter OTT/Media/Video streaming markets. Transform existing, complicated post-paid billing and payment operating models into simpler, digital prepaid services.
GoMedia™ Lifecycle: Digitally transform to manage the full omnichannel customer lifecycle with an end-to-end integrated cloud CRM/BSS platform for B2C and B2B businesses.
GoMedia™ Commerce: Easily add high volume, anonymous, end-user e-commerce transactions that includes advance promotions, bundling, and pricing capabilities for B2C, D2C and B2B subscriber use cases.
“Media and entertainment companies need modern, agile cloud software to serve a demanding consumer base with ever-changing needs for new content, pricing, bundles and support levels,” said David Schmaier, Vlocity Founder and CEO. “Those requirements are best addressed by industry-specific cloud applications built on the Salesforce Platform. We’re excited to welcome Christopher Dean to our team of industry and CRM experts to help media and entertainment companies transform their business and deliver memorable customer experiences across digital and traditional channels.”
By standardizing on Vlocity, we will continue to leverage media and entertainment industry cloud applications to enhance the customer experience.
– Umberto Angelucci, Chief Technology Officer, Sky Italia
“For companies serving digital-age consumers with unpredictable demand, the benefits of industry-specific cloud technologies from Vlocity are enormous,” said Christopher S. Dean, head of Vlocity Media & Entertainment. “Media consumers demand simple, intuitive experiences that offer flexible consumption, pricing and bundles, delivered to their device of choice on demand. Legacy systems often cannot meet these requirements, so industry leaders are shifting to digital and cloud technologies.”
Today’s consumers of media and entertainment content expect flexibility, choice and enhanced service. Consumer demand is also unpredictable, with spikes and surges in viewership and consumption that demand always-on, real-time responsiveness that only cloud technologies can deliver at scale. The move to the cloud has become a strategic imperative for Vlocity in the media and entertainment sector. Providing on-demand, omnichannel entertainment is now table stakes for a new generation of companies including pay, cable and satellite TV, B2C publishing, B2B content and business information services, broadcast, film, video, new digital media, advertising and music.
For companies serving digital-age consumers with unpredictable demand, the benefits of industry-specific cloud technologies from Vlocity are enormous.
– Christopher S. Dean, VP & GM Media & Entertainment, Vlocity
To serve these demanding consumers, companies like Sky Italia, Cox Communications and Globo have turned to Vlocity’s cloud-based solutions to serve the changing needs and growing demands of their customers. "By standardizing on Vlocity, we will continue to leverage media and entertainment industry cloud applications to enhance the customer experience,” said Umberto Angelucci, Chief Technology Officer, Sky Italia.
“We are excited that Vlocity is expanding into the media and entertainment vertical,” said John Carney, SVP Industries, Communications and Media, Salesforce. “We have seen time and time again when our customers deliver seamless, omnichannel, digital-first experiences, their loyalty and engagement rates grow, and we love watching our partners evolve alongside us.
Learn more about Vlocity Media & Entertainment here.