Vlocity and Salesforce Deliver Industry Cloud Apps to Telecoms
Dan Ford, Vlocity GM of Communications and Media, Speaks with CRN on Bringing Customized CRM Solutions to Telecoms.
Joseph Tsidulko, CRN, @CRN
Dan Ford, Vlocity GM of Communications and Media, explains to Joseph Tsidulko of CRN how Salesforce and its partner ecosystem are penetrating the media and communications market by building and providing customized, cloud-based CRM applications specifically made for telecoms. He says that delivering a more agile, omnichannel digital experience to customers and ditching old legacy CRM systems are essential for remaining competitive.