GoMedia™ Lifecycle

Grow revenue by transforming the complete customer lifecycle across B2C/B2B businesses, with an end-to-end and integrated CRM, BSS and digital commerce solution specific for Media and Entertainment. Simplify engagement for customers through self-service channels, while equipping employees by embedding industry processes that deliver business simplicity, ease-of-use and business agility. Rapidly launch and sell new media and entertainment products and services.

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Keep Pace Across B2C and B2B Digital Customer Lifecycles with Continuous Industry Innovation and Business Agility.

Achieve a fully digital customer experience across awareness, acquisition, purchase, retention, subscriber management, and payments with Vlocity Media & Entertainment.  Engage customers with individualized content, personalized offers and bundles fueled by the next best action to serve them.  Vlocity Media and Entertainment delivers a media-specific data model and prebuilt industry processes that can be quickly downloaded, configured and deployed, built 100% natively on the Salesforce platform.

Engage Audiences with Relevant Promotions and Content, When and Where They Want it.

Vlocity Media & Entertainment helps companies sell more by enriching self-service and guided subscriber journeys with digital transparency and intelligent engagement across each stage.

Key Features

  • Industry-Specific 360 Customer View
  • Media and Entertainment Data Model
  • Subscriber and Advertising Specific Process Library
  • Unified Commercial Product Catalog
  • Configuration Engine to Build Personalized Bundles
  • Advanced Promotions and Offers
  • B2C/B2B Digital Commerce
  • Order Management & Fulfillment
  • Light Billing and Digital Payments
  • Self-Care Models for Sales and Service
  • Flexible Integration to Operational Systems
  • Built Natively on the Salesforce Platform


Our applications help customers self-serve through unassisted channels and enable contact center agents to deliver efficient service from a unified console, without having to navigate across multiple applications.

Powerful, guided self-service process engine that automates customer care inquiries across assisted and unassisted channels.

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Instantly access customer profile information including current services & devices, preferences, relationships, billing, usage and interaction histories.

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Enable your employees to instantly create new promotions and media bundles delivered through a centralized digital product catalog that unifies the purchase experience across channels, including Digital Commerce for any Media & Entertainment company.

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"Transforming a Digital Customer Lifecycle"

with Vlocity and Sky Italia

Download the Sky Italia Case Study

See Vlocity in Action

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