Vlocity Powers Customer Relationships with the ‘Big Four’ Technologies of Digital Transformation

Vlocity Powers Customer Relationships

Summary of article by Mark Albertson for siliconANGLE

As a provider of industry-specific cloud and mobile software, Vlocity Inc. has learned what drives customer interest in today’s fast-paced digital world.

Social media, cloud, mobile and analytics have emerged as the “Big Four” of digital transformation, according to Rip Gerber, chief marketing officer and chief innovation officer at Vlocity.

“We’re about a decade in for those transformation technologies,” Gerber said. “You take these technologies, which are amazing in and of themselves, you combine them together, and you start creating the kinds of experiences which new companies are taking to do things better, faster, and less expensive.”

Seamless digital experience

To help deliver digital transformation for the world’s largest companies, Vlocity developed an industry cloud in partnership with Salesforce Inc., which has dominated the customer relationship management software market. This partnership allowed Vlocity to focus on legacy technology that often holds CRM back in many businesses.

You take these technologies, which are amazing in and of themselves, you combine them together, and you start creating the kinds of experiences which new companies are taking to do things better, faster, and less expensive.

– Rip Gerber, Chief Marketing & Innovation Officer, Vlocity

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