Salesforce.com Has Become the De Facto Standard for Customer Relationship Management Systems (aka CRM).
In a technology market that has experienced a seismic shift towards software as a service running in/on the cloud, Salesforce first defined this move and now dominates it.
This week I ventured up the extremely speedy and disconcerting lifts of the new Leadenhall Building to meet with the London based team of Vlocity. Barely 18 months old, Vlocity are building vertical applications in 4 industry sectors on the highly configurable, highly scalable Salesforce platform.
And the reason I went to see them is because 2 of these industries are Insurance and Health Insurance.
Dominic Dinardo heads up the European arm of Vlocity and Amanda Rees runs the sales consulting team for the Insurance vertical. I’ve known Amanda from our time working together selling insurance software at CSC and it was good to see the team settling into their new offices.
As we got started, Dom explained the background to Vlocity and the rich ancestry behind the business (more on that later), Then, we moved onto the insurance business and Dom showed me the “not for public consumption” blueprints for the Insurance vertical.