Vlocity Featured in New Emergence Maturity Index Highlighting Companies on the Verge

Vlocity Featured in New Emergence Maturity Index

Summary of article by Paul Greenberg for Social CRM: The Conversation

Paul Greenberg's Newly Hatched EMI Highlights Vlocity as a Company Worth Watching.

I'm working on a new index -- yes, another one -- that will track just how close to a breakout an emerging company is. I'm going to call it EMI, which stands for -- wait for it -- The Emergence Maturity Index.

BREAKING OUT, AGAIN, IN 2018

This next batch are not emerging companies but mature companies, though at different levels, that are either poised to breakout... again -- to re-emerge, when they have already been emergent. The criteria for my judgment are less scientific here, more, hmmm, observational, but there is solid reason for me to say that I see them coming out strong in 2018 and beyond.

Each of these has been "out" before and now, for one reason or another, is starting to create a market presence in a new way that is meaningful to the industry. Again, this is not an award, some of these have won the Watchlist in the past, but each of them is doing something that makes me want to keep my eyes closely on them as they compete in the market.

Vlocity - It's funny. You would think that a company that focuses on verticals -- telco first and foremost, but several others too -- and is built on the Salesforce platform, wouldn't be a likely breakout candidate, but here's the thing: They have perhaps the most experienced industry leadership of any company when it comes to industry veterans who not only have the skills, experience, and influencer chops, but also understand the changes in the world and retool accordingly and have the energy to proceed to with those transformative efforts.

Combine that with a mature CRM market with the remaining greenfields primarily in the verticals, the growth of the still protoplasmic customer engagement universe, and the explosive growth of Salesforce... well, the sky is the limit – and Vlocity is poised to reach it.

Witness the boundless energy of David Schmaier, one of the CRM industry pioneers -- a founder of Siebel, arguably the company that made CRM technology possible. Vlocity spun (kinda) from the model that Veeva formerly known as Verticals on Demand, created -- a specific vertical technology (in their case life sciences) created about a decade ago.

Veeva has proven the value of the model with a market cap at a reported $8.7 billion (though I know that only third hand). Vlocity (which Forbes says supercharges the Veeva model) serves a different set of verticals and and due to the ambitions of the management team, sees the need for further vertically specific applications.

Combine that with a mature CRM market with the remaining greenfields primarily in the verticals, the growth of the still protoplasmic customer engagement universe, and the explosive growth of Salesforce... well, the sky is the limit -- and Vlocity is poised to reach it.