Vlocity Clickstream Analytics Integrates with B2B Marketing

Vlocity Clickstream B2B Marketing

With added functionality for Salesforce Wave, users can now receive analytics for B2B marketing and financial services without having to leave the Salesforce platform.

Less than two years after introducing the Wave Analytics Cloud, Salesforce has extended its capabilities to B2B marketing and financial services, and it is adding 20 new independent software vendor applications that integrate with the platform.

by Jesse Scardina, News writer, Business Applications, TechTarget

One of the 20 independent software vendors Salesforce partnered with to create applications that integrate with Salesforce Wave and provide industry-specific analytics is business management software company Mavenlink. The company created an application using Wave capabilities to view upcoming projects, determine which projects are at risk at a quick glance and to establish times to re-engage with clients. Other industry-specific applications include Vlocity's Clickstream Analysis for contact centers and ThinkLP Loss Prevention Analytics for retailers.