Vertical CRM: First Veeva and then Vlocity

Vertical CRM

Vlocity’s Serial Verticalization Strategy Delivers Industry-Specific CRM Solutions on the Salesforce Platform

by Bob Solomon, principal of Software Platform Consulting, Inc. (SPCI)

Veeva was an early mover in providing vertical-specific software for the pharmaceutical industry, and now Vlocity has broadened the playing field with Industry Cloud solutions in four industries: Communications and Media, Insurance, Health Insurance and Public Sector. Organizations no longer have to choose between industry-specific and cloud software. Now they can have both – via Industry Cloud apps.