Vertical CRM is Based on Cloud Concepts, and Vlocity and Salesforce Base their Offerings on the Salesforce1 Platform
Whether you call it "Industry CRM," "Vertical CRM" or something else, the concept is gaining altitude. Not that it's new or ever been gone, but today's vertical CRM is different - a constellation of quantitatively and qualitatively different and better CRM solutions than we've ever seen. Vendors like Veeva, Vlocity and Salesforce are getting into the act, and I expect this sector could be one of CRM's sleeper stories of the year. First, what is it, where does it come from, and why hasn't it been more of a force already? Good questions.