The Robots Are Coming: 10 Truths Telco CEOs Need to Prepare for Now

The Robots Are Coming 10 Truths Telcos Need to Prepare For

Summary from original post on WirelessWeek.

AI, Machine Learning and Cloud Technologies Will Soon Wipe out Many Traditional Brands in Communications and Media. Here’s a Starter Survival Pack.

The title above is obviously wrong.  Because it was written by a human. The robots aren’t coming.

They are already here.

If you are a telco leader, you are already working hard to “digitally transform” your operations. Maybe you sent some of your team to Mobile World Congress to learn how to keep pace with the myriad acceleration of technology that continuously resets your industry. You might even have hired (or more commonly, retitled) a few good folks to work on adopting and harnessing the forces of artificial intelligence (AI), machine learning and deep learning.

Congrats on all of the above. And condolences, for you are likely already behind.

With robust deployments of AI underway, telcos are now poised to leverage the tremendous advances in algorithmic power, data proliferation and computing strength to achieve greater predictive possibilities, enhanced customer service and, ultimately, create a business model that delivers increased revenues. These investments are already generating buzz and returns at communication service providers (CSPs) across the globe. Even in an age of slim profit margins and an extensive and wide-ranging field of competitors, forward-looking CSPs are implementing new technologies to optimize resources and leverage analytical capabilities. That’s right. Robots.

The key is to create a nimble, agile company mindset that’s inherently responsive to emerging technologies and the problems they solve.

Read the full post on WirelessWeek.

Rip Gerber

Chief Marketing & Innovation Officer

Rip Gerber has 25 years’ experience inspiring and leading great people to build disruptive, market-leading companies, raising over $500M in venture and IPO funds that have delivered a collective 5x return on invested capital. He currently serves as Chief Marketing and Innovation Officer of Vlocity, Inc. where he leads all go-to-market activities, brand strategy, and global business development. Gerber has helped propel Vlocity as the fastest-growing Salesforce partner (out of 5,000) for four years in a row.

Rip is also an international best-selling author and accomplished musician. Throughout his career he has driven a dual agenda of ‘pragmatic creativity’ and ‘warp-speed innovation’ in the enterprise software, mobile, and Software-as-a-Service industries, where he has served in CEO, GM, Board Director and CMO roles for several venture-backed and seed-to-IPO companies. He started his career at the CIA and has served in management roles at Firestone, American Express, Nokia, Publicis, as well as founding and selling several tech companies including @once, Commtouch and Locaid.  He has a biochemical engineering degree from the University of Virginia and an MBA from Harvard University.