Salesforce Goes into Dreamforce Ready to Highlight Vlocity

Salesforce Goes into Dreamforce Highlighting Vlocity

Summary of article by By Denis Pombriant for Diginomica

At Dreamforce 2017 Salesforce Teams Up with Partners Like Vlocity

Attempting to predict the thrust of Dreamforce 2017 means understanding the mind of Marc Benioff and the black swan that is Salesforce.

Selling many more seats will require teaming up with partners like Vlocity.

I am also looking for a big emphasis on vertical applications like banking and finance, insurance, and healthcare for starters. The logic is simple. As a $10 billion company, Salesforce must continue to grow but appreciable growth won’t happen selling 100 seats at a time to a medium size business. We have already seen a shift in that direction with the 2016 emphasis on global brands and large scale deployments.

Selling many more seats will require teaming up with partners like Vlocity and nCino to provide running systems for the financial industry that are based on the platform. All this means that I expect Salesforce to make a set of announcements that focus on the large enterprise and the ISV partner.