Salesforce Has a Business-Application Strategy, and it's Called Vlocity
Dreamforce 2015 showed the growth and progress of Vlocity's industry-specific business applications built on the Salesforce platform. The company's deep industry-specific process applications are capable of running complex activities within a target vertical market. Vlocity's platform consists of four key categories:
- Vlocity OmniScript™: A templated programming tool for non programmers
- Vlocity Industry Console: A comprehensive management dashboard
- Vlocity DataRaptor™: Provides a JSON/REST environment for managing data structures and integrations
- Vlocity Engines: A series of rules management and search-related features combined to allow users to build smart business services
The combination of Salesforce and Vlocity creates a strong CRM platform by specializing in case management applications with content and process management. With the increased focus on social, mobility, analytics and cloud (SMAC), business applications have enormous opportunities for growth and success. With new application needs constantly emerging, mobile and cloud based applications will continue to receive positive reception. Vlocity will play a key role in propelling Salesforce outside of the traditional CRM model into a new category of business applications.