Vlocity CEO: Intelligent CRM Evolving to Focus on Customer Journey and Personalized Interactions

Customer Journey

David Schmaier, CEO and Founder of Vlocity, Shares his Thoughts on the Evolution of CRM

by Paula Bernier, Executive Editor, TMC

CRM solutions are evolving far beyond the sales funnel, using data and analytics to enable smarter, more personalized customer experiences. We see this trend continuing in 2016 and beyond thanks to Industry Cloud software that helps companies automatically interpret information and naturally guide people to do smarter things.