Drop in and Load up: Business Lessons From 'Fortnite' That You Won't Get From Business School

Business Lessons From Fortnite

Summary from original post on Entrepreneur.com by Rip Gerber, Chief Marketing & Alliance Officer, Vlocity

Make Fortnite Battle Royale's Three Gameplay Tips Your Mantras for Success

I have two teenage boys, so I know about Fortnite. What I didn't know was just how much it now dominates the video gaming world – 125 million players since it launched a year ago. That's growth worthy of the record books. But, can Fortnite teach us anything about surviving in today's competitive markets?

In business, it's a benefit to be savvy about trends, so I took over my son's Playstation control. Ouch. I lasted less than a minute between ejecting from the hot air ballooned bus and landing on Flush Factory, but eventually I was able to develop my own survival strategy.

Hundreds of products are launched every month -- some home runs and others needing slurp jugs and med kits. When I read the Fortnite Battle Royale screen offering three gameplay tips, I was surprised by how much it aligned with how marketers think about competitive strategy and launching products.

In business, we need to carefully consider where we enter a market (drop in) and how we raise money, build resources and prepare (load up) for the coming market and mindshare battle.

Not familiar with the three Fortnite mantras? Let's walk through these valuable survival tips that aren't taught at Harvard Business School.

Read the full post on Entrepreneur.com

Rip Gerber

Chief Marketing & Innovation Officer

Rip Gerber has 25 years’ experience inspiring and leading great people to build disruptive, market-leading companies, raising over $500M in venture and IPO funds that have delivered a collective 5x return on invested capital. He currently serves as Chief Marketing and Innovation Officer of Vlocity, Inc. where he leads all go-to-market activities, brand strategy, and global business development. Gerber has helped propel Vlocity as the fastest-growing Salesforce partner (out of 5,000) for four years in a row.

Rip is also an international best-selling author and accomplished musician. Throughout his career he has driven a dual agenda of ‘pragmatic creativity’ and ‘warp-speed innovation’ in the enterprise software, mobile, and Software-as-a-Service industries, where he has served in CEO, GM, Board Director and CMO roles for several venture-backed and seed-to-IPO companies. He started his career at the CIA and has served in management roles at Firestone, American Express, Nokia, Publicis, as well as founding and selling several tech companies including @once, Commtouch and Locaid.  He has a biochemical engineering degree from the University of Virginia and an MBA from Harvard University.