2016 Predictions for the New Year from Marketing Insiders
MTA Martech Advisor features David Schmaier, Founder & CEO at Vlocity
Big data has been a buzzword in the tech industry for the past couple years. In 2016, new technologies will find ways to utilize customer information to improve workflows and customer engagement in CRM. There were more talks about data and analytics this year, but the real value of sales is chasing something more powerful: knowledge and intelligence. In 2016, CRM software will be industry-specific, able to automatically interpret information and naturally guide people to make more informed decisions.