Media Cloud | Salesforce Industries

Introducing
Media Cloud.

Rapidly launch, monetize, and grow media and entertainment experiences from anywhere.

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Acquire, Retain & Delight OTT UsersHow the Industry Cloud Can Transform Your Media & Entertainment Offering

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The 7 Business Benefits of Digital TransformationValue-driven strategies for the streaming age

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sky
cox auto
globo.com
telia
Vodafone
centurylink
h3g
telus
t mobile
kpn
optus
cellcom israel
lattelecom
claro
rogers
Zen
MultiChoice
Digital Cable TV

Build better experiences with frictionless, personalized engagement at every stage of the customer journey.

Media Cloud is a unified, agile platform that enables media and entertainment providers to create seamless, personalized experiences that fulfill the digital imperative and accelerate time to market.

Subscriber management

Grow subscription and transaction revenue with a comprehensive AI-powered subscriber management solution across video/audio streaming, B2C publishing, gaming, and new digital media. Quickly launch differentiated products, packages and promotions in an agile way.

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Ad sales

Rapidly monetize streaming content and digital media through a complete multimedia advertising sales solution (“Pitch to Pay”) that encompasses digital, programmatic linear, print, and outdoor advertising. Ad Sales 360 helps you optimize revenue yield and cash flow from your ad inventory by automating and optimizing omnichannel ad sales, pricing, and fulfillment.

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Subscriber management: B2B business information

Easily acquire, retain and grow with an AI-powered subscriber platform that allows to quickly launch new products and packages, manage complex product catalogs, ensure accuracy of orders and minimize order fallout.

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Content sales

Maximize revenues through content rights sales and syndication, allowing for improved time to market while reducing costs. Significantly improve operational efficiencies by migrating from multiple manual customer touchpoints to a single unified platform.

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"Today’s media & entertainment companies must transform their businesses into dynamic digital and omnichannel organizations to bundle, price and sell without friction, in the customer’s channel of choice."

Christopher Dean, GM & VP Media, Salesforce Industries

Christopher Dean, GM & VP Media, Salesforce Industries

Gain a competitive advantage.

The Media and Entertainment market is facing seismic industry changes.

The required move into the New Normal, the state of everything being hyper-personalized, predictive, and connected, has only been accelerated by the Covid-19 pandemic. Going digital is now the highest imperative for Media businesses. Beyond having a 360 view of the customer, businesses must leverage analytics to propel deeper and more dynamic personalization, agile monetization, and precise engagement to maximize each customer’s lifetime value.

Salesforce’s value in media & entertainment

Media Cloud delivers an end-to-end platform to power the rapid development, launch, monetization, and growth of differentiated media and entertainment services, with a lower total cost of ownership. This includes a comprehensive suite of omnichannel applications built natively to empower B2B/B2C sales and service digital life-cycles for Entertainment, Sports, Digital Publishers, Content, Gaming, Business Information Providers, and New Media disruptors. Media Cloud’s solutions include: Media and Entertainment platform, complete with an industry specific data model, a library of industry business processes, process automation tools and out-of-the-box assisted channel consoles and unassisted channel templates. Key Media industry-specific software includes: an enterprise product catalog, media-specific CPQ engine, contract lifecycle management engine, dynamic media-specific order management solution, all powered by an analytics application engineered specifically for media & entertainment providers. Each of these capabilities extend Salesforce Customer 360, the world #1 CRM platform.

Propel personalization with individualized content, highly relevant product recommendations, personalized messaging, tailored communications, and the next best action to serve them. Grow revenue by enriching the subscriber journeys with intelligent engagement across each stage, from Evaluation to Purchase, Care to Retention and Advocacy to Lasting Customer Value.

Grow subscriber value across business lines by delivering seamless access to any content, consumed anytime, and on any device. Guide subscribers through personalized offers and bundles while standardizing digital sales and service processes.

Serve trialists and paid subscribers intelligently with customer insight and processes tailored specifically for Media & Entertainment needs, extending the power of the Salesforce Service Cloud. Leverage industry-specific data models with predefined process capabilities, including new and existing subscriber management, bundling, and payments.

Breakaway from legacy CRM and operational system barriers with Salesforce’s 100% cloud platform that embeds digital Media & Entertainment capabilities across the direct-to-consumer and B2B sales and service lifecycle. Reduce the complexity of legacy systems by transforming to a digital platform that empowers business-led innovation.

Salesforce Industries media & entertainment customers

Vlocity, now Salesforce Industries, puts our Customers first and makes them wildly successful with our industry cloud apps.  Learn more about how our Customers are benefiting from industry-specific digital transformation through the cloud.

Subscriber Management B2B
Subscriber Management B2B
Cox Enterprise provides digital cable television, telecommunications, and Home Automation Services in the United States.
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Subscriber Management OTT
Subscriber Management OTT
Largest media group in Latin America, producing around 2,400 hours of entertainment and 3,000 hours of journalism each year.
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Your only guide to accelerating The Digital Imperative

Media Cloud plays a central role in your digital transformation, enabling you to rapidly build a vision, experience digital success through targeted delivery programs, and progressively transform the customer lifecycle over time. Salesforce Industries' expertise in industry-specific digital transformation extends beyond the deployment of cloud technologies, to empower the development of digital skills and an agile culture.

A few simple questions can help establish your digital readiness and start a case for change. These questions uncover digital deficiencies that Media Cloud can quickly solve. For example:

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With industry change and disruption comes opportunity. In a span of only 2-5 months, Salesforce for Media & Entertainment can be deployed into production for one or more channels. This rapid approach not only demonstrates the capabilities of the software, but also empowers your organization with agile, cloud-native innovation.

  • Digital Experience Design and Implementation
  • Integration Configuration, including Transformations
  • Media & Entertainment Data Model
  • B2B / B2C Subscriber Lifecycle Management
  • B2B Multimedia Ad Sales
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Following the Empowerment phase, your team will be able to measure the impact of the initial implementation and plan for broader transformation across the enterprise. Digital transformation programs gain momentum through consistent, periodic releases, with each phase leveraging learnings of the prior. We recommend releases every 6–12 weeks and support the gradual reduction of legacy systems over time.

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Salesforce Industries is the thought leader in
media & entertainment solutions

TechCrunch
Vlocity Nabs $60M Series C Investment on $1B Valuation
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How an Enterprise Software Vet and his Team Have Built a $1 billion Business
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The fastest path to digital transformation for your industry.

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Vlocity is now Salesforce Industries.

Powering the future of the industry cloud.

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