Subscriber management: B2B business information | Salesforce Industries

Subscriber management: B2B business information

Easily acquire, retain and grow with an AI-powered subscriber platform that allows to quickly launch new products and packages, manage complex product catalogs, ensure accuracy of orders and minimize order fallout.

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Deliver a customer-centric vs. product-centric path to purchase for media products.

Centralize a commercial product catalog across lines of business to deliver a consistent and seamless order experience for B2B customer lifecycles.  Instead of forcing customers through a path-to-purchase based on legacy ordering systems, deliver a cohesive and engaging order lifecycle where customers can easily understand new personalized offers, quickly select the products that meet their needs, and complete their purchase through guided selling.

Speed matters. Get new offers to market faster and accelerate sales cycle times.

Today’s B2B Business Information providers must build simpler operating models that enable easy-to-use digital subscription and payment flows in order to reduce reliance on heavy legacy billing, invoicing, and payment infrastructures. Salesforce for Media & Entertainment’s powerful, cloud-native rules engines validate quotes and orders before being submitted, confirm eligibility, govern pricing, and handle any bundling or configuration complexities. Intelligent digital commerce caching dramatically reduces latency to increase responsiveness and scale elastically during peak events.

Key features

Eliminate reliance on legacy systems and centralize product catalog management within an agile, cloud platform to improve responsiveness and flexibility for changing business needs.

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