Ad sales

Rapidly monetize streaming content and digital media through a next-generation “Pitch-to-Pay” converged advertising sales platform for supply-side Media & Entertainment companies that encompasses digital, linear, print, and outdoor advertising. Ad Sales helps you optimize revenue yield and cash flow from your ad inventory by automating omnichannel ad campaign sales, configuration, pricing, and integration into 3rd party order management and fulfillment systems. Reduce order leakage, control discounting, invoice and collect faster.

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Maximize ad revenue & drive operational excellence

Salesforce for Media & Entertainment helps maximize advertising revenue across all channels with a complete multimedia advertising sales solution. Complete B2B sales solution with CRM integrated with an Enterprise Product Catalog, Configure Price Quote (CPQ) and Contract Management so users can work from just one platform.

Sell smarter with intelligence at every stage

Drive smarter cycles by anticipating customer needs with our highly predictive intelligence built into the solution.

Accelerate pipeline growth with a unified sales and marketing platform

Avoid deal leakage by leveraging lead scoring to prioritize follow-up, automate marketing and drive ROI with accurate quoting and contracting.

Maximize rep productivity and sell from anywhere

Enable collaboration through a sell anytime, from anywhere, mobile access tool.

Key features

360° View of the Customer and the Sales Cycle
Ability to understand and visualize all key relationships (Agencies, Advertiser and Brand mappings. etc)
Embedded AI-driven Yield Optimization to maximize Ad revenue and easily support and accurately develop a converged multimedia ad proposal (including programmatic, digital, linear, print, outdoor and others)
Rich data & analytics to understand all aspects of the ad buy and campaign, including what has been pitched, what has been sold, what campaigns and products have been successful, and how current campaigns are performing
Digital contract lifecycle management to speed contract redlining, approval workflow and digital signatures
Insert Order Management (OM) orchestration and decomposition to insert and launch the multimedia ad campaign into the underlying ad and OM systems, as well as make in-flight campaign amendments based on Actual vs. Forecast reporting
Invoice and Billing system inquiry and integrations to ensure rapid and accurate cash collection

Accelerate Quote to Cash

Compress the sales cycle, minimize order leakage, and collect faster with a unified intelligent sales and marketing platform.

Single Source of Truth for Content Owners

Assist content owners to maximize ad revenue across all channels (Digital, TV, Radio, Print, Outdoor).

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